Relative historical activity
Which five districts had the highest PhonePe transaction count inside each of the six selected state slices in 2024 Q4.
A payment activity map is not a store-demand forecast.
A bounded India market-entry pre-screen for overseas brands and advisors: rank historical PhonePe activity, expose freshness and platform bias, and turn missing category evidence into the next research questions—before anyone buys enterprise location intelligence.
Evidence boundary: the district rows are real historical values from PhonePe Pulse’s public repository. Northstar Home & Lifestyle is fictional. The sample does not measure cash activity, total consumer demand, category demand, merchant density, footfall, rent, store revenue, profitability or the “best” site. The repository tree captured here ends at 2024 even though the Pulse website displays newer quarterly content.
Free data is useful—if the decision stays bounded.
Comparable-period change
Q4-to-Q4 transaction-count change when a district name exists in both captured files. Blank stays blank when boundaries or labels do not match.
Research prioritisation
Where to ask the next category, competitor, income, rent, distribution and local-channel questions. Every row remains “investigate.”
Current 2026 conditions
This is a historical 2024 Q4 public-repository sample, not the newer Pulse website, PulsePro or a near-real-time feed.
Your category’s demand
The free district maps used here do not supply store type, merchant cohort, hotspot, competitor or buyer-segment evidence.
A final site decision
Transaction count/value and registered-user signals are not revenue, footfall, market share, population or investment returns.
How this sample was built
01 · Freeze
Capture official pages, repository metadata, license, 24 raw district JSON files and SHA-256 hashes.
Capture official pages, repository metadata, license, 24 raw district JSON files and SHA-256 hashes.
02 · Compare
Use 2024 Q4 transaction/user maps plus 2023 Q4 transaction maps for the same six states.
Use 2024 Q4 transaction/user maps plus 2023 Q4 transaction maps for the same six states.
03 · Select
Keep the five highest transaction-count districts inside each selected state—not a national top 30.
Keep the five highest transaction-count districts inside each selected state—not a national top 30.
04 · Hold
Label every row historical/investigate; leave unmatched comparison values blank rather than forcing a growth claim.
Label every row historical/investigate; leave unmatched comparison values blank rather than forcing a growth claim.
Fictional Northstar screen: 30 historical rows
The browser renders the downloadable CSV below. Counts and INR values are PhonePe platform activity, not the fictional retailer’s sales. Registered users are a platform signal, not active buyers or population. “—” means no name-matched prior-period comparison was found; it is not zero growth.
Loading the same-origin CSV. If this remains visible, open the 30-row file directly.
The next questions—not a fake score
Investigate with local/category evidence
- Does the target category have verified demand in the district?
- What are current rent, footfall, catchment and competitor conditions?
- Which distributor, franchise, retail-property or trade-channel evidence is current?
- Does a platform-bias check materially change the shortlist?
Escalate beyond the free layer
- Current store-type, merchant-density, cohort or 40 m hotspot questions.
- Any city-block, shopping-centre or exact-location recommendation.
- Any revenue, payback, cannibalisation or portfolio-allocation model.
- Any claim that PhonePe activity equals India’s full digital or cash economy.
A fixed-scope paid continuation
US$199 India Historical Market-Entry Pre-Screen
One named category and one buyer question, up to six states / 30 districts, delivered as a dated evidence ledger, comparable-period activity screen, missing-data register, six local-research questions and a clear “free public layer vs enterprise/local research” handoff. The category frames questions; it is not scored when category evidence is unavailable.
One named category and one buyer question, up to six states / 30 districts, delivered as a dated evidence ledger, comparable-period activity screen, missing-data register, six local-research questions and a clear “free public layer vs enterprise/local research” handoff. The category frames questions; it is not scored when category evidence is unavailable.
Promote gate
Three target buyers request a custom state/district slice, or one fixed-scope pre-screen is purchased after approved distribution.
Kill gate
Buyers require only current category/hotspot data, the public layer cannot be maintained, or PulsePro/local advisors already supply the same bounded brief at no charge.
Boundary: public-source historical research and decision-question preparation only. No site-selection, investment, real-estate, legal, tax or market-entry advice; no current-market, demand, revenue or outcome guarantee. Not affiliated with or endorsed by PhonePe or PulsePro.
Source and reuse: PhonePe Pulse Data Hub and GitHub repository, captured 31 July 2026. The shared CSV includes direct raw-source URLs and the public snapshot includes 24 source hashes. A copy of the repository’s Community Data License Agreement – Permissive – Version 2.0 is published with the data.